Whether you're just looking to improve your website's ranking, or you're an SEO with multiple clients, its important to have the right tools for the job. Below are five of the most useful SEO add-ons I've found for the Firefox browser.
1. NoDoFollow - Quickly determine if a website offers DoFollow links.
Link building is a crucial strategy for any SEO campaign. Even more important than the number of incoming links your site has, you need quality links. What are quality links? Links from trustworthy websites, with good PageRank, good domain authority, good anchor text, and ideally from a niche related site. The other vital element your link needs is a DoFollow attribute. This allows search engines to pass link juice to the site your trying to optimize. The alternative is a NoFollow link, where no link juice is passed. Its said that its best to have both nofollow and dofollow backlinks, but if you're looking to raise your ranking in search engines, you'll have much better luck acquiring dofollow links. How do you find out whether a link is nofollow or dofollow? You could open the page Source Code, use the 'find' command with a search for 'follow', locate the "rel=" rule found in front of the link, a rel="dofollow". OR, turn on the NoDoFollow Firefox add-on. If a site has nofollow links, they'll be highlighted in red, if they are dofollow, they're highlighted in blue. Done deal.
2. SEObook Toolbar - LOTS of SEO tools here: Quickly view PageRank, examine backlinks from Open Site Explorer and Majestic SEO, and just an all around must-have add-on for SEO.
Determining the 'true' number of incoming links to your website is impossible really. Instead, follow the trends. Are they increasing or decreasing, where are your best links coming from, how much traffic are they referring?
3. SEOmoz - Again, Lots of SEO tools. Best for determining a site's Domain Authority.
When its comes to determining a site worthy of a backlink. I've found PageRank and Domain Authority to be the best measurements. Recently, there have been plenty of reports that PageRank is becoming less and less of a major factor for site quality, while site's with good Page and Domain Authority seem to offer the best link juice.
4. Web Developer Toolbar - Quickly disable/enable browser cookies, javascript, or clear the cache.
It's a good idea to view your website with cookies disabled, since search engines, and some browsers, do not accept cookies when they're looking at your site. The Web Developer Toolbar lets you easily disable, delete or clear cookies. Saving you time, and giving you an option to temporarily disable them, rather than deleting. Which is nice, because it keeps you from having to re-enter various logins and passwords you may have had stored previously.
5. User Agent Switcher - View a page as if you using a different browser, or as a bot from from multiple search engines.
Why would I do this? One great thing about this plugin is it allows you set your user-agent to Googlebot, which lets you see your page as Google most likely sees it. This helps you uncover possible cloaking issues that could be taking place. Cloaking is a tactic where a website shows one thing to human users, but something different to search engines - to manipulate search rankings. This is a good tool to verify your website is on the up and up with Google. After any site updates, its also good use this tool and view your page through different browsers. As any developer can tell you, just because your updates look right on 'your' primary browser, does not mean it will look right on a different browser, i.e. Internet Explorer.
There's a lot of other fun and useful add-ons for SEO, but these five are my go-to's when I want to do a quick audit of a website.
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